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How we made Farfetch’s data work better

The task

Farfetch had a lot of valuable data to help better understand their customers, but turning it into meaningful actions was a problem for them (as well as for their brand and retail partners).

They asked us to help them find an intelligent solution to break down the data so that they could make the most out of it.

The solution

Starting with nothing more than some sketches from the Farfetch team, we fully developed their idea and delivered a ready-to-use web-based product in just 8 weeks.

The outcome was an intuitive dashboard that allows users to drill down into every kind of data or customer segment possible.

The result

The system has been used by Farfetch’s major partners and clients, who immediately understood the product’s value and potential to transform the way they worked.

Danger Farms were a crucial partner, helping to create a product from a simple mock-up after just a few weeks. The team were reliable, quick and agile and brought their ideas to help us progress in areas we hadn't thought of. I didn't have a tech background so Danger Farms coached me patiently through the design and development process.

Simon Domone

Senior Director

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Danger Farms

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