Sustainability microsite

Web app

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Highlighting Farfetch's commitment to sustainability, through an immersive website

The task

With the fashion industry firmly under the sustainability microscope, Farfetch wanted to visibly respond to their customers' concerns. They had made a considerable effort to decrease the impact their clothing made on the environment, and they wanted a clear way to communicate it - this was not the time for a long, written article or lengthy online video.

The solution

By building a bespoke microsite, we explained Farfetch’s sustainability journey interactively – making it easy to understand just how far they had come and how much further they hoped to go.

The result

Farfetch now uses the site across their media, and serves as a tangible way to record their sustainability progress.

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