Highlighting Farfetch's commitment to sustainability, through an immersive website
With the fashion industry firmly under the sustainability microscope, Farfetch wanted to visibly respond to their customers' concerns. They had made a considerable effort to decrease the impact their clothing made on the environment, and they wanted a clear way to communicate it - this was not the time for a long, written article or lengthy online video.
By building a bespoke microsite, we explained Farfetch’s sustainability journey interactively – making it easy to understand just how far they had come and how much further they hoped to go.
Farfetch now uses the site across their media, and serves as a tangible way to record their sustainability progress.