Cookie Policy

Last updated 24 March 2020

This Cookie Policy explains how Danger Farms (“company”, “we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our websites at dangerfarms.com, (“websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by us are called "first party cookies". Cookies set by parties other than us are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

2. Why do we use first party cookies?

First party cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. 

3. Third party cookies

Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you. The following section details which third party cookies you might encounter through this site:

Google Analytics:

This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

 You can find out more about Google’s position on privacy as regards its analytics service at: https://marketingplatform.google.com/about/analytics/terms/us/

You can opt-out of Google Analytics using the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout

Google Optimize:

Google Optimize is used to keep track of your involvement in website experiments. In this context, an experiment could be something like an A/B split test. This is where half of the people who visit our site see one webpage and the other half see an alternative version so that we can test which version works best.

You can opt-out of Google Optimize by opting-out of Google Analytics as above.

Hotjar:

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. 

Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device’s IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy here: https://www.hotjar.com/legal/policies/privacy/

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link: https://www.hotjar.com/legal/compliance/opt-out/

4. How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by altering specific Third Party permissions (linked above in third party information) or by disabling cookies in your browser settings. It is recommended, however, that you leave cookies enabled as disabling them will block our necessary first party cookies. This might result in downgrades or breaks in your experience of our Websites, or if on our Websites or other websites they are used to provide a service that you use.

5. Cookies on our Websites

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below:

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Name: __tlbcpv

Purpose: Used to record unique visitor views of the consent banner.

Provider: .termly.io

Service: Termly

Country: United States

Type: http_cookie

Expires in: 1 year

(See Termly Privacy Policy)

Name: __cfduid

Purpose: Used by Cloudflare to identify individual clients behind a shared IP address, and apply security settings on a per-client basis. This is a HTTP type cookie that expires after 1 year.

Provider: .dangerfarms.com

Service: CloudFlare

Country: United States

Type: server_cookie

Expires in: 1 month

(See CloudFlare Privacy Policy)

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name: _gid

Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.

Provider: .dangerfarms.com

Service: Google Analytics

Country: United States

Type: http_cookie

Expires in: 1 day

(See Google Analytics Privacy Policy)

Name: _hjIncludedInSample

Purpose: This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc.

Provider: www.dangerfarms.com

Service: Hotjar View Service Privacy Policy

Country: United States

Type: http_cookie

Expires in: session

(See Hotjar Privacy Policy)

Name: _ga

Purpose: It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.

Provider: .dangerfarms.com

Service: Google Analytics

Country: United States

Type: http_cookie

Expires in: 1 year 12 months 4 days

(See Google Analytics Privacy Policy)  

Name: _gat#

Purpose: Enables Google Analytics to regulate the rate of requesting. It is an HTTP cookie type that lasts for a session.

Provider: .dangerfarms.com

Service: Google Analytics

Country: United States

Type: http_cookie

Expires in: 1 minute

(See Google Analytics Privacy Policy)

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name: _hjid

Purpose: __________

Provider: www.dangerfarms.com

Service: __________

Country: United States

Type: html_local_storage

Expires in: persistent
Name: _hjid

Purpose: __________

Provider: .dangerfarms.com

Service: __________

Country: United States

Type: http_cookie

Expires in: 11 months 26 days

6. What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

7. Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

8. Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

As at 24th March 2020, our Websites do not use targeted advertising.

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

10. Where can I get further information?

We are happy to hear of concerns you may have or clarifications you may seek regarding our privacy or cookie policies. Contact us at [email protected] for more information.

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Danger Farms

Runway East
20 St Thomas Street
SE1 9RS
London

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