Redefining leadership


  • Paper prototyping
  • Customer validation interviews
  • Feature MVP


  • Development
  • Agile


  • React
  • Looker
  • GraphQL
  • CSS
  • Docker

What we did

YLead believe leadership can be better. So they created Glassdoor for leaders, where they can see feedback from people within past or present teams.
YLead's insights engine looks to help them improve over time, and can help organisations create a stronger leadership culture and process.

We worked with YLead to create an MVP that proved there was a business need behind the idea. No custom code was built, outside of gluing 3rd party services together.

By doing so, we were able to focus the budget more on creating eye-catching leadership reports, that would serve as marketing collateral to validate the idea far more than a product could.

Venture framework

sketch prototype

customer validation plays

The results

Being able to demonstrate to clients the product we built with Danger Farms has enabled us to secure new business and given us credibility as a serious player in the leadership development market.

With over 500 leadership surveys taken in the last month using the mash-up technology, and some interested enterprise clients, the business is now looking to invest in MVP 2.


Danger Farms have been a pleasure to work with. They’ve stretched my thinking and always been more focused on the business outcome than the technology. The resulting solution exceeded my expectations and is now enabling us to deliver commercial propositions to clients.

Jeremy Stockdale, CEO, YLead

Founder & CEO, YLead

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