Candela Search logo

Attracting the next generation of extraordinary leaders

Candela Search's problem to be solved

Candela Executive Search partners with top firms to attract the next generation of extraordinary leaders. Created in 2013, the company has gone from strength to strength working with organisations such as BP, JP Morgan, Hewlett Packard and PepsiCo to name but a few.

They came to Danger Farms because they needed a brand and a website that reflected their ambitions in the recruitment sector, and one that immediately told potential partners that they were different and had a real focus on the people they recruit.

They needed to be able to update the website themselves post-build to add or change any copy or imagery, as well as producing stories for their audience.

- See how we did it and the results below.


  • Paper prototyping
  • Customer validation interviews
  • Feature MVP


  • Development
  • Agile


  • React
  • Looker
  • GraphQL
  • CSS
  • Docker
As Candela's partners were most likely to access the site using mobile devices, every decision was taken under the lens of user accessibility

The solution

Working with most of the Candela team, we spent the first couple of weeks really understanding what they stood for, what they wanted to be known for, and how they actually conduct themselves. We produced mission statements and brand values, complete with comprehensive competitor analysis supplemented by inspiration from other industries.

Candela Search brand value exploration

Following this, we began producing design tiles and routes that brought to life what we had explored in the previous sprint. From here, we looked at typography and art direction to start to bring Candela to life.

Candela Search art directions

Next up was exploring photography style, as well as brand colours and how images could be treated to make them creatively more engaging in the absence of a photoshoot.

Candela was very keen on having a brand mark and new logo created, one that they could use across their entire business from proposals to business cards. Multiple approaches were sketched out and then designed before refining and homing in on the final brand mark.

Candela Search logo exploration

The final stage became selecting the colour palette, and a discussion around website structure and performance which included motion graphics and transitions.

With mobile devices being those most likely to be used by Candela's partners to interact with the site, every decision taken was through the lens of user accessibility.

Candela search wireframes

Venture framework

sketch prototype

customer validation plays

The result

The new brand and website went live in July 2021, and has received positive feedback from their partners. Their brand has been elevated brand across all touchpoints, and is now a brand that reflects Candela Search today and tomorrow.

The entire website was built using Webflow and a client CMS was created by us along with full instructions as to how and change anything on the site by the client without the risk of breaking any design elements.

Whilst it is too early to have stats on performance and success compared to their old site, we can take pride in the fact that the whole Candela team enjoyed the journey with us here at Danger Farms, creating a website that not only looks fantastic but one they felt a part of building.

Candela Search final pages

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